Whether you're a retailer, manufacturer - or a labor provider serving these industries - perfecting the in-store experience is hard. When you're managing teams who are responsible for executing product displays, signage, shelving or ensuring products are stocked, it also becomes a struggle for stakeholders to ensure consistency across locations. Managing projects and making sure they are completed correctly and on time practically calls for cloning yourself.
MAKING FORWARD PROGRESS
Before you go through the considerable expense, time and ethical dilemmas of copying yourself, we have a few suggestions that can help you take the first few steps toward improving execution for your brand or client.
1. Spot Trends at Trade Shows
Invest in attendance at an industry trade show – this is a great opportunity to see what’s new and big in the constantly changing world of retail.
There are hundreds of shows around the world all year long, but here are a few great shows where the cost of your attendee badge gets you more specialized access to networking and learning opportunities:
- Future Stores - The Conference for In-store Innovators
- NRF - Retail's Big Show
- GlobalShop - Drive the Future of Retail
2. Join a Trade Association
Aside from the networking opportunities being part of a trade organization would provide, this is a great way to stay on top of emerging trends and tech.
- National Retail Federation
- Retail Industry Leaders Association (RILA)
- Shop! Association
- North American Retail Dealers Association
3. Make the Work More Accessible
Make sure you have the right hardware. More and more companies are making the switch to BYOD (Bring Your Own Device) programs – so, if you are one of them, you need to make sure that you have a great mobile device management system (MDM). Utilizing a device, like a smartphone that your team members already use everyday, understand and love, is a huge step toward making the work, training and information more accessible to the teams who need to see it.
- 4. Podcast Your Way to Perfection
Subscribe to some industry podcasts: This is a great way to bone up on what’s going on in retail, while you’re getting ready for the day or on your commute. You'll get some good insights from subject matter experts that will help you take action on ideas and work toward business success.
Some helpful podcasts you might want to check out:
- Total Retail Talks Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
- Reinventing Retail Looks at the retail industry's future through interviews that explore emerging retail technology, shifting consumer demands and the increasing importance of the shopper experience.
- Jason & Scot Show A weekly podcast about the e-commerce industry, featuring interviews with industry leaders, deep dives into key topics and timely news.
- Retail Gets Real This podcast from NRF features retail executives, industry experts, entrepreneurs and influencers discussing trends, career stories and their ideas about the future of retail.
- Retail Focus Podcast Covers retail news summaries, interviews and previews of industry goings-on, intended for a wide variety of listeners.
5. Invest in Your Success
When we talk about enablement and how providing your teams with the tools they need to get more work done efficiently, you may start to wonder where to begin. As the key stakeholder, it will help to step outside your normal day-to-day work and take a few moments to identify your company's unique pain points - and then start prioritizing what needs to be tackled first. For example, you may want to ask: Where are the bottlenecks to productivity? How well are you communicating with your teams? How long are you waiting for reports to confirm work is being done, and then how much longer after THAT are you able to take action?
If you don't have clear answers, it might be time to invest in a software platform. Utilizing a solution, like ONE by Movista, can help you manage your distributed workforce, as well as help make it easier for your teams to get more work done faster. By putting many different systems in a single place for all stakeholders to reference - and connecting them through a single, mobile interface - Movista is getting companies connected in unprecedented ways.
These are just a few ways you can work to start tuning up your retail engines while you determine what next steps are right for your company, business goals and budgets. Step outside your regular day-to-day projects and take a look at where your efforts would make the most impact. Start there and don't stop with "good enough."
Need to back it up? Learn what's at the heart of retail execution.