--- title: "April Seggebruch Named \"40 Under 40\" Leader by Arkansas Business" description: "April Seggebruch, COO and co-founder of Movista, is named a 2020 \"40 Under 40\" leader for the state of Arkansas." image: https://explore.movista.com/hubfs/Screen%20Shot%202020-05-18%20at%208.26.27%20AM-1.png --- [![Movista Retail Execution Platform Logo](https://explore.movista.com/hubfs/MOVISTA.png)](https://www.movista.com/) - [Product](https://www.movista.com/solution/) - [Solution Overview](https://www.movista.com/solution/) - [Store Tasking and Merchandising](https://www.movista.com/solution/store-tasking-and-merchandising/) - [Scheduling and Workforce Enablement](https://www.movista.com/solution/scheduling-and-workforce-enablement/) - [Item Management and Ordering](https://www.movista.com/solution/item-management-and-ordering/) - [Communications](https://www.movista.com/solution/communications/) - [Optimizations and AI](https://www.movista.com/solution/optimizations-and-ai/) - [Analytics](https://www.movista.com/solution/analytics/) - [Vendor Collaboration](https://www.movista.com/solution/vendor-collaboration/) - [Product Packages](https://www.movista.com/solution/product-packages/) - [By Industry](https://www.movista.com/solution/) - [Retailers](https://www.movista.com/platform/retailers/) - [Consumer Goods](https://www.movista.com/platform/consumer-goods/) - [Service Providers](https://www.movista.com/platform/service-providers/) - [Distributors](https://www.movista.com/platform/distributors/) - [Company](https://www.movista.com/about-us/) - [About Us](https://www.movista.com/about-us/) - [Newsroom](https://www.movista.com/media/) - [Events](https://www.movista.com/events/) - [Partnerships](https://www.movista.com/partners/) - [Integrations](https://www.movista.com/integrations/) - [Careers](https://www.movista.com/careers/) - [Support](https://www.movista.com/support/) - [Resources](https://explore.movista.com/resources/all) - [Content Library](https://explore.movista.com/resources) - [Customer Stories](https://explore.movista.com/resources/tag/customer-stories) - [Articles](https://explore.movista.com/blog) - [Videos](https://explore.movista.com/videos) - Insights - [Shelf Help](https://explore.movista.com/shelf-help) - [Retail Execution Guide](https://explore.movista.com/the-ultimate-guide-to-retail-execution-software) - [Retail Execution Dictionary](https://www.movista.com/retail-execution-dictionary/) - [Retail Merchandising Guide](https://www.movista.com/the-ultimate-guide-to-retail-merchandising/) - [Savings Estimator](https://explore.movista.com/movista-savings-estimator) - [Demo](https://www.movista.com/demo/) Movista News + Culture # April Seggebruch Named "40 Under 40" Leader by Arkansas Business ![Retail Execution blog dots divider](https://explore.movista.com/hubfs/raw_assets/public/2022_atlas-theme%20copy%20movista_NEW/images/blog_dots.png) Movista's COO and co-founder, April Seggebruch, has been named among the 27th class of "40 Under 40" honorees by [Arkansas Business](https://www.arkansasbusiness.com/people/lists/profile/1378/april-seggebruch).  Each year, the editors and readers of Arkansas Business nominate and choose 40 intriguing and successful business and political leaders, under 40 years old, that are considered rising stars in the state. April Seggebruch, age 36, has been leading Movista's tech advancement since the company's founding in 2010. Here is what the publication had to say about Seggebruch: "It should be no surprise that April Seggebruch is a 40 Under 40 honoree; the surprise is that it has taken this long. [![Arkansas 40 under 40](http://arkbiz.s3.amazonaws.com/public/img/40_UNDER_40_2020-LOGO-400x200.png)](https://www.arkansasbusiness.com/article/126906/presenting-the-40-under-40-class-of-2019-an-annual-list-of-rising-stars)See more of Arkansas Business' list of rising stars at **[Presenting the 40 Under 40 Class of 2020](https://www.arkansasbusiness.com/article/131320/presenting-the-40-under-40-class-of-2020-an-annual-list-of-rising-stars)**. 'I like to fly under the radar,' Seggebruch said. That really isn’t possible, though, with Seggebruch’s record of success. She is the co-founder and COO of Movista, a retail software company, and co-owns the Bentonville restaurant Tusk & Trotter as well as an ice cream shop and a pizza joint. 'The No. 1 secret is to surround yourself with high-caliber people, folks smarter than you and just as driven as yourself,' said Seggebruch, a two-year letterman for the University of Arkansas women’s basketball team. Seggebruch earned an undergraduate degree in marketing and an MBA from the university. While in graduate school, she met Stan Zylowski, who co-founded Movista and the restaurants with her. Seggebruch said she almost chose a school other than the UA, creating a what-if scenario. 'I don’t know what I would be doing,' Seggebruch said. 'I’m sure it would be fun and interesting, but it wouldn’t be as crazy as all the stuff we have gotten ourselves into the past 10 years.' When committee members dig into the stacks of nominations, we are looking for professional accomplishments and community service. We are also looking for the potential to do great things in the future... We also look for a variety of industries, and we look for diversity in gender and race — which has become easier than it was in the early years of this project. Above all, we look for leadership, that elusive character trait that never grows old and will never go out of style."     ## featured content [![photo ai retail execution](https://explore.movista.com/hubfs/blog%20-%20photo%20ai%20store%20performance.jpg)](https://explore.movista.com/blog/image-recognition-for-retail-execution-how-photo-ai-is-transforming-store-performance) ### [Image Recognition for Retail Execution: How Photo AI Is Transforming Store Performance](https://explore.movista.com/blog/image-recognition-for-retail-execution-how-photo-ai-is-transforming-store-performance) [![OSA on-shelf availability](https://explore.movista.com/hubfs/OSA%20on-shelf%20availability-1.png)](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) ### [The Importance of On-Shelf Availability in Retail: Why Keeping Items Stocked is Critical for Competitiveness in 2026](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) [![collaborative field store teams drive retail revenue](https://explore.movista.com/hubfs/Content/Blogs/2025/collaborative%20store%20and%20field%20temas-100.jpg)](https://explore.movista.com/blog/how-collaborative-field-and-store-teams-drive-retail-revenue) ### [How Collaborative Field and Store Teams Drive Retail Revenue](https://explore.movista.com/blog/how-collaborative-field-and-store-teams-drive-retail-revenue) [![maximize cross merchandising](https://explore.movista.com/hubfs/Content/Blogs/2025/maximize%20sales%20with%20cross%20merchandising-100.jpg)](https://explore.movista.com/blog/maximize-sales-with-cross-merchandising-excellence) ### [Maximize Sales with Cross-Merchandising Excellence](https://explore.movista.com/blog/maximize-sales-with-cross-merchandising-excellence) [![continuous replenishment](https://explore.movista.com/hubfs/Content/Blogs/2025/continuous%20replenishment-100.jpg)](https://explore.movista.com/blog/continuous-replenishment-the-key-to-seamless-retail-stock-management) ### [Continuous Replenishment: The Key to Seamless Retail Stock Management](https://explore.movista.com/blog/continuous-replenishment-the-key-to-seamless-retail-stock-management) [![streamline store operations for the holiday rush](https://explore.movista.com/hubfs/ecommerce.jpeg)](https://explore.movista.com/blog/how-much-shopping-is-ecommerce-insights-on-retail-trends-in-2025) ### [How Much Shopping is Ecommerce? Insights on Retail Trends in 2025](https://explore.movista.com/blog/how-much-shopping-is-ecommerce-insights-on-retail-trends-in-2025) [![transform sales operations](https://explore.movista.com/hubfs/manage%20sales%20territories-100.jpg)](https://explore.movista.com/blog/transform-sales-operations-how-to-manage-sales-territories-effectively) ### [Transform Sales Operations: How to Manage Sales Territories Effectively](https://explore.movista.com/blog/transform-sales-operations-how-to-manage-sales-territories-effectively) [![How Understanding Consumer Buying Behavior Strengthens Vendor Collaboration](https://explore.movista.com/hubfs/understanding%20consumer%20buying%20behavior%20strengthens%20vendor%20collaboration-100.jpg)](https://explore.movista.com/blog/how-understanding-consumer-buying-behavior-strengthens-vendor-collaboration) ### [How Understanding Consumer Buying Behavior Strengthens Vendor Collaboration](https://explore.movista.com/blog/how-understanding-consumer-buying-behavior-strengthens-vendor-collaboration) [![employee productivity in retail](https://explore.movista.com/hubfs/employee%20productivity-100.jpg)](https://explore.movista.com/blog/5-strategies-to-improve-employee-productivity-in-retail) ### [5 Strategies to Improve Employee Productivity in Retail](https://explore.movista.com/blog/5-strategies-to-improve-employee-productivity-in-retail) [![vulnerability of supply chains](https://explore.movista.com/hubfs/supply%20chain.jpeg)](https://explore.movista.com/blog/the-vulnerability-of-global-supply-chains-lessons-learned-and-the-case-for-localization) ### [The Vulnerability of Global Supply Chains: Lessons Learned and the Case for Localization](https://explore.movista.com/blog/the-vulnerability-of-global-supply-chains-lessons-learned-and-the-case-for-localization) ## featured content ![OSA on-shelf availability](https://explore.movista.com/hubfs/OSA%20on-shelf%20availability-1.png) ## [The Importance of On-Shelf Availability in Retail: Why Keeping Items Stocked is Critical for Competitiveness in 2026](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) Learn why on-shelf availability is critical in today's retail store environment [Read More](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) Want to learn more? [CHAT WITH OUR TEAM](https://www.movista.com/demo/?utm_campaign=Blog%20and%20Resource%20Tracking&utm_source=blog-post-lower) ## Sign up for our newsletter for information on retail execution [![Movista - Best-in-class Retail Execution](https://explore.movista.com/hubfs/logo-2.png)](https://www.movista.com/) [Privacy Policy](https://www.movista.com/privacy-policy/)