--- title: KeHE, Crossroad Services, General Pet Supply Focus on Innovation description: Movista Q2 Customer Announcements. image: https://explore.movista.com/hubfs/KeHE%20cr%20gpsAnnoucement-03%20(1).png --- [![Movista Retail Execution Platform Logo](https://explore.movista.com/hubfs/MOVISTA.png)](https://www.movista.com/) - [Product](https://www.movista.com/solution/) - [Solution Overview](https://www.movista.com/solution/) - [Store Tasking and Merchandising](https://www.movista.com/solution/store-tasking-and-merchandising/) - [Scheduling and Workforce Enablement](https://www.movista.com/solution/scheduling-and-workforce-enablement/) - [Item Management and Ordering](https://www.movista.com/solution/item-management-and-ordering/) - [Communications](https://www.movista.com/solution/communications/) - [Optimizations and AI](https://www.movista.com/solution/optimizations-and-ai/) - [Analytics](https://www.movista.com/solution/analytics/) - [Vendor Collaboration](https://www.movista.com/solution/vendor-collaboration/) - [Product Packages](https://www.movista.com/solution/product-packages/) - [By Industry](https://www.movista.com/solution/) - [Retailers](https://www.movista.com/platform/retailers/) - [Consumer Goods](https://www.movista.com/platform/consumer-goods/) - [Service Providers](https://www.movista.com/platform/service-providers/) - [Distributors](https://www.movista.com/platform/distributors/) - [Company](https://www.movista.com/about-us/) - [About Us](https://www.movista.com/about-us/) - [Newsroom](https://www.movista.com/media/) - [Events](https://www.movista.com/events/) - [Partnerships](https://www.movista.com/partners/) - [Integrations](https://www.movista.com/integrations/) - [Careers](https://www.movista.com/careers/) - [Support](https://www.movista.com/support/) - [Resources](https://explore.movista.com/resources/all) - [Content Library](https://explore.movista.com/resources) - [Customer Stories](https://explore.movista.com/resources/tag/customer-stories) - [Articles](https://explore.movista.com/blog) - [Videos](https://explore.movista.com/videos) - Insights - [Shelf Help](https://explore.movista.com/shelf-help) - [Retail Execution Guide](https://explore.movista.com/the-ultimate-guide-to-retail-execution-software) - [Retail Execution Dictionary](https://www.movista.com/retail-execution-dictionary/) - [Retail Merchandising Guide](https://www.movista.com/the-ultimate-guide-to-retail-merchandising/) - [Savings Estimator](https://explore.movista.com/movista-savings-estimator) - [Demo](https://www.movista.com/demo/) Movista News + Culture # KeHE, Crossroad Services, General Pet Supply Focus on Innovation ![Retail Execution blog dots divider](https://explore.movista.com/hubfs/raw_assets/public/2022_atlas-theme%20copy%20movista_NEW/images/blog_dots.png) What a quarter! We’re thrilled to experience rapid growth, especially with 2020 barely in our rear-view mirrors. Last quarter, we joined forces with some amazing companies in the retail industry: KeHE, Crossroad Services, and General Pet Supply. But for our team, it’s not about growing for the sake of growing. When we add innovative clients that are committed to improving retail for the greater good, it benefits everyone. It allows us to serve all our clients better and we could not be more grateful for the opportunity to serve. Heck, it’s our #1 value to serve clients maniacally so we get pretty darn excited about this stuff.  These businesses share our values and strive to offer the best possible service to their customers. We know that by working together, we are building a strong future of excellent in-store experiences. Here is a recap to celebrate each of these forward-thinking teams.  ## **KeHE**  As one of the largest pure-play distributors of natural, organic, specialty and fresh products - KeHE has continuously been an industry leader to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America.  "We are passionate about growing our partners' businesses via innovation and operational excellence. We're excited about the power of this new technology to enhance our team of experts and improve our customers' experience." – Jim Curran, EVP of Chain Grocery at KeHE   KeHE will be using the full Movista platform. Again, we are honored to support their sales organization as they focus on serving their clients through workforce excellence.     Read [full press release here >>>](https://movista.com/press_releases/kehe-selects-movista-as-a-partner-to-help-serve-the-nations-best-natural-organic-specialty-and-fresh-grocery-brands-and-retailers/)  ## **Crossroad Services**  Crossroad Services, a division of Continental Sales & Marketing, has lived inside the home improvement industry since 1979 as independent merchandisers. They have become a go-to name as experts at in-store service, resets, and project management. As a business focused on their people, Crossroad Services is an invaluable customer to have on our side. The commitment they hold to their team sets them apart in their industry.     “CSI has built a reputation through the years by providing the highest quality service and it starts with our people. Our team is committed to on-time execution by accepting ownership, exceeding customer expectations, and striving for continuous improvement in everything we do and this decision increases our capacity to serve.” – Chris Wisler, VP of Retailer Services at CSI    [Read full press release here >>> ](https://movista.com/press_releases/crossroad-services-partners-with-movista-for-continued-innovation-to-serve-the-home-improvement-industry/) The CSI field teams will leverage Movista to better serve their clients, using the platform to handle resets, installs, store remodels, digital signage, and prepare brand new stores for opening every month nationwide. Photo reporting and data collection will also be used to improve project completion with their clients, adding value to their services.   ## **General Pet Supply**  Since 1959, General Pet Supply has stood by their commitment of providing their now famous quality and service across their seven branches in the Central U.S. Known and loved by their customers, we look forward to working with such a standout pet supply player.     “Partnering with General Pet Supply naturally makes sense. Their values and commitment closely align with the mission of our business. We’re excited to be partnering with a family-owned industry leader who holds their services to high standards across the board.” – Eric Wilson, Chief Customer Officer at Movista  General Pet Supply manages more than 14,000 products from more than 120 different manufacturers with high quality pet products and supplies. Their teams will use Movista to handle store execution and item management.   For KeHE, Crossroad Services, and General Pet Supply, we welcome you and celebrate your commitment to service. The future is bright and we are here to support it.   ## featured content [![photo ai retail execution](https://explore.movista.com/hubfs/blog%20-%20photo%20ai%20store%20performance.jpg)](https://explore.movista.com/blog/image-recognition-for-retail-execution-how-photo-ai-is-transforming-store-performance) ### [Image Recognition for Retail Execution: How Photo AI Is Transforming Store Performance](https://explore.movista.com/blog/image-recognition-for-retail-execution-how-photo-ai-is-transforming-store-performance) [![OSA on-shelf availability](https://explore.movista.com/hubfs/OSA%20on-shelf%20availability-1.png)](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) ### [The Importance of On-Shelf Availability in Retail: Why Keeping Items Stocked is Critical for Competitiveness in 2026](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) [![collaborative field store teams drive retail revenue](https://explore.movista.com/hubfs/Content/Blogs/2025/collaborative%20store%20and%20field%20temas-100.jpg)](https://explore.movista.com/blog/how-collaborative-field-and-store-teams-drive-retail-revenue) ### [How Collaborative Field and Store Teams Drive Retail Revenue](https://explore.movista.com/blog/how-collaborative-field-and-store-teams-drive-retail-revenue) [![maximize cross merchandising](https://explore.movista.com/hubfs/Content/Blogs/2025/maximize%20sales%20with%20cross%20merchandising-100.jpg)](https://explore.movista.com/blog/maximize-sales-with-cross-merchandising-excellence) ### [Maximize Sales with Cross-Merchandising Excellence](https://explore.movista.com/blog/maximize-sales-with-cross-merchandising-excellence) [![continuous replenishment](https://explore.movista.com/hubfs/Content/Blogs/2025/continuous%20replenishment-100.jpg)](https://explore.movista.com/blog/continuous-replenishment-the-key-to-seamless-retail-stock-management) ### [Continuous Replenishment: The Key to Seamless Retail Stock Management](https://explore.movista.com/blog/continuous-replenishment-the-key-to-seamless-retail-stock-management) [![streamline store operations for the holiday rush](https://explore.movista.com/hubfs/ecommerce.jpeg)](https://explore.movista.com/blog/how-much-shopping-is-ecommerce-insights-on-retail-trends-in-2025) ### [How Much Shopping is Ecommerce? 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