In the new millennium, experience rules. Consequently, delivering customer experiences that grow brands is more complex and competitive than ever.

Combining digital with physical store experiences, the goal for brands today is to provide a unified customer experience—a physical experience that is every bit as good as the digital experience.  

In this paper you will find:

• How the Golden Age of Advertising was surpassed by the Golden Age of Engagement
• The role of inventory in the success of experiential marketing
• The importance of brand reps, retail employees, and contingent labor in creating a successful customer experience
• How digital transformation plays an integral role in pulling everything together