A RESEARCH REPORT BY IDC ANALYST, DOROTHY CREAMER
As consumer demands evolve, so do retail stores, which now serve as the hub of the omnichannel universe. Retailers overcame many challenges and faced increasing customer expectations over the past several years, particularly in the areas of browsing, buying, and fulfillment.
According to recent IDC research, “64% of retailers said that increasing store-sourced revenues is a top business objective."
Within this report, you'll learn:
- What the top 3 business objectives are for retailers.
- What challenges retailers face in making data accessible across the organization value chain.
- How retailers are improving collaboration to overcome modern retail challenges.