---
title: 9 YEARS OF MERCHANDISING EXCELLENCE
description: Viabella, a manufacturer and merchandiser of greeting cards, who previously used a combination of homegrown solutions, adopts the Movista platform to better orchestrate field rep assignments and gain unprecedented visibility of in-store performance.
image: https://explore.movista.com/hubfs/VIABELLA%20CASE%20STUDY.png
---

[![Movista Retail Execution Platform Logo](https://explore.movista.com/hubfs/MOVISTA.png)](https://www.movista.com/)

- [Product](https://www.movista.com/solution/) 
    - [Solution Overview](https://www.movista.com/solution/)
    - [Store Tasking and Merchandising](https://www.movista.com/solution/store-tasking-and-merchandising/)
    - [Scheduling and Workforce Enablement](https://www.movista.com/solution/scheduling-and-workforce-enablement/)
    - [Item Management and Ordering](https://www.movista.com/solution/item-management-and-ordering/)
    - [Communications](https://www.movista.com/solution/communications/)
    - [Optimizations and AI](https://www.movista.com/solution/optimizations-and-ai/)
    - [Analytics](https://www.movista.com/solution/analytics/)
    - [Vendor Collaboration](https://www.movista.com/solution/vendor-collaboration/)
    - [Product Packages](https://www.movista.com/solution/product-packages/)
- [By Industry](https://www.movista.com/solution/) 
    - [Retailers](https://www.movista.com/platform/retailers/)
    - [Consumer Goods](https://www.movista.com/platform/consumer-goods/)
    - [Service Providers](https://www.movista.com/platform/service-providers/)
    - [Distributors](https://www.movista.com/platform/distributors/)
- [Company](https://www.movista.com/about-us/) 
    - [About Us](https://www.movista.com/about-us/)
    - [Newsroom](https://www.movista.com/media/)
    - [Events](https://www.movista.com/events/)
    - [Partnerships](https://www.movista.com/partners/)
    - [Integrations](https://www.movista.com/integrations/)
    - [Careers](https://www.movista.com/careers/)
    - [Support](https://www.movista.com/support/)
- [Resources](https://explore.movista.com/resources/all) 
    - [Content Library](https://explore.movista.com/resources)
    - [Customer Stories](https://explore.movista.com/resources/tag/customer-stories)
    - [Articles](https://explore.movista.com/blog)
    - [Videos](https://explore.movista.com/videos)
- Insights 
    - [Shelf Help](https://explore.movista.com/shelf-help)
    - [Retail Execution Guide](https://explore.movista.com/the-ultimate-guide-to-retail-execution-software)
    - [Retail Execution Dictionary](https://www.movista.com/retail-execution-dictionary/)
    - [Retail Merchandising Guide](https://www.movista.com/the-ultimate-guide-to-retail-merchandising/)
    - [Savings Estimator](https://explore.movista.com/movista-savings-estimator)
- [Demo](https://www.movista.com/demo/)

Case Studies

# 9 YEARS OF MERCHANDISING EXCELLENCE

---

![VIABELLA CASE STUDY](https://explore.movista.com/hs-fs/hubfs/VIABELLA%20CASE%20STUDY.png?width=250&height=324&name=VIABELLA%20CASE%20STUDY.png)

 

 

Viabella, a manufacturer and merchandiser of greeting cards, who previously used a combination of homegrown solutions, adopts the Movista platform to better orchestrate field rep assignments and gain unprecedented visibility of in-store performance. 

[![DOWNLOAD](https://no-cache.hubspot.com/cta/default/4523176/aca00d2f-aa7d-43b8-ac38-3c850c9d9c67.png)](https://cta-redirect.hubspot.com/cta/redirect/4523176/aca00d2f-aa7d-43b8-ac38-3c850c9d9c67)

## REQUEST DEMO

## featured content

![experiential marketing](https://explore.movista.com/hubfs/Content/Guides%20and%20Downloads/thumbnails/experiential%20marketing.jpg)

## [Experiential Marketing: Turning Shoppers into Loyal Customers](https://explore.movista.com/resources/experiential-marketing-turning-shoppers-into-loyal-customers)

 Discover how experiential marketing turns casual shoppers into loyal customers by creating memorable, emotion-driven experiences. Learn strategies for audience engagement, campaign execution, and long-term brand growth through immersive events.

[Read More](https://explore.movista.com/resources/experiential-marketing-turning-shoppers-into-loyal-customers)

[![Movista - Best-in-class Retail Execution](https://explore.movista.com/hubfs/logo-2.png)](https://www.movista.com/)

[Privacy Policy](https://www.movista.com/privacy-policy/)