Viabella, a manufacturer and merchandiser of greeting cards, who previously used a combination of homegrown solutions, adopts the Movista platform to better orchestrate field rep assignments and gain unprecedented visibility of in-store performance.
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2023 INDUSTRY OUTLOOK
Execution has always been a cornerstone in retail, but in the coming years, it will be indispensable to success. The margin for error is slimming, consumers are expecting more from their shopping experiences, and retail teams from all sides of the aisle are being asked to do more with less.