For more than a century, Hallmark has been innovating retail across millions of SKUs, thousands of clients, a high degree of seasonality, and the largest company-owned field team in the United States. Movista’s mobile retail execution platform has been an invaluable partner alongside Hallmark’s teams for many of those years. Listen in as Lora Rhodus, Hallmark’s Vice President of Global Merchandising Services, discusses the role technology can play in providing visibility, insights, communication, revenue lift and ever-critical employee enablement.
Topics covered:
- Should brick-and-mortar retailers feel threatened by the changes to commerce?
- How to blend “anywhere commerce” across rooftops, online ordering & BOPIS
- What it takes to radically improve trade promotion compliance & effectiveness
