--- title: "Movista: SaaS Born to Solve Business Problems" description: Listen to Movista Co-Founder and EVP, April Seggebruch, talk about how her company simplifies complex workforce management to a single app solution. image: https://explore.movista.com/hubfs/Ideas.jpg --- [![Movista Retail Execution Platform Logo](https://explore.movista.com/hubfs/MOVISTA.png)](https://www.movista.com/) - [Product](https://www.movista.com/solution/) - [Solution Overview](https://www.movista.com/solution/) - [Store Tasking and Merchandising](https://www.movista.com/solution/store-tasking-and-merchandising/) - [Scheduling and Workforce Enablement](https://www.movista.com/solution/scheduling-and-workforce-enablement/) - [Item Management and Ordering](https://www.movista.com/solution/item-management-and-ordering/) - [Communications](https://www.movista.com/solution/communications/) - [Optimizations and AI](https://www.movista.com/solution/optimizations-and-ai/) - [Analytics](https://www.movista.com/solution/analytics/) - [Vendor Collaboration](https://www.movista.com/solution/vendor-collaboration/) - [Product Packages](https://www.movista.com/solution/product-packages/) - [By Industry](https://www.movista.com/solution/) - [Retailers](https://www.movista.com/platform/retailers/) - [Consumer Goods](https://www.movista.com/platform/consumer-goods/) - [Service Providers](https://www.movista.com/platform/service-providers/) - [Distributors](https://www.movista.com/platform/distributors/) - [Company](https://www.movista.com/about-us/) - [About Us](https://www.movista.com/about-us/) - [Newsroom](https://www.movista.com/media/) - [Events](https://www.movista.com/events/) - [Partnerships](https://www.movista.com/partners/) - [Integrations](https://www.movista.com/integrations/) - [Careers](https://www.movista.com/careers/) - [Support](https://www.movista.com/support/) - [Resources](https://explore.movista.com/resources/all) - [Content Library](https://explore.movista.com/resources) - [Customer Stories](https://explore.movista.com/resources/tag/customer-stories) - [Articles](https://explore.movista.com/blog) - [Videos](https://explore.movista.com/videos) - Insights - [Shelf Help](https://explore.movista.com/shelf-help) - [Retail Execution Guide](https://explore.movista.com/the-ultimate-guide-to-retail-execution-software) - [Retail Execution Dictionary](https://www.movista.com/retail-execution-dictionary/) - [Retail Merchandising Guide](https://www.movista.com/the-ultimate-guide-to-retail-merchandising/) - [Savings Estimator](https://explore.movista.com/movista-savings-estimator) - [Demo](https://www.movista.com/demo/) Product Innovation # Movista: SaaS Born to Solve Business Problems ![Retail Execution blog dots divider](https://explore.movista.com/hubfs/raw_assets/public/2022_atlas-theme%20copy%20movista_NEW/images/blog_dots.png) ### Transforming the Future of Work  ![dual iphone](https://explore.movista.com/hs-fs/hubfs/dual%20iphone.png?width=300&name=dual%20iphone.png) In their years of experience selling CPG products at retail, our company founders knew there was a better way to get work done more efficiently - and to share the actionable results of that work with leadership. When they didn't find one, they founded Movista. Eight years later, they're still passionate about finding innovative ways to help companies with a variety of challenges, from improved execution and task management to reporting.  Recently, we shared [Part 1](https://www.blubrry.com/conferencecall/35528289/april-seggebruch-part-1-women-in-technology/) of the 8th & Walton Conference Call podcast where Co-Founder and EVP, April Seggebruch, sat down with Jarrod Davis for a great discussion about Women in Technology. > ***ICYMI*:** [Women in Technology: A Female Co-Founders Perspective](https://explore.movista.com/blog/women_in_technology_a_female_co-founders_perspective)  In Part 2 of that conversation, April talks about what drove her and co-founder, Stan Zylowski, to build their business in Northwest Arkansas.  > “When we started Movista, we knew there had to be a better way to leverage technology to allow workers to be more efficient, productive, and ultimately execute at a higher level," says Seggebruch. "That was really our mantra when we started to go out and find technologies that would allow companies to do more better, quicker, and faster.”     Visit [8th & Walton's Blog](https://blog.8thandwalton.com/2018/08/movista-one-app/) to read their post about the podcast - and listen to Parts 1 and 2, while you're there.    [Like what you hear? Check out our podcast, The Stanish Inquisition, where our CEO, Stan Zylowski talks with other leaders about all things retail.](https://explore.movista.com/blog/shelf-improvement-by-movista-the-inaugural-podcast) ## featured content [![photo ai retail execution](https://explore.movista.com/hubfs/blog%20-%20photo%20ai%20store%20performance.jpg)](https://explore.movista.com/blog/image-recognition-for-retail-execution-how-photo-ai-is-transforming-store-performance) ### [Image Recognition for Retail Execution: How Photo AI Is Transforming Store Performance](https://explore.movista.com/blog/image-recognition-for-retail-execution-how-photo-ai-is-transforming-store-performance) [![OSA on-shelf availability](https://explore.movista.com/hubfs/OSA%20on-shelf%20availability-1.png)](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) ### [The Importance of On-Shelf Availability in Retail: Why Keeping Items Stocked is Critical for Competitiveness in 2026](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) [![collaborative field store teams drive retail revenue](https://explore.movista.com/hubfs/Content/Blogs/2025/collaborative%20store%20and%20field%20temas-100.jpg)](https://explore.movista.com/blog/how-collaborative-field-and-store-teams-drive-retail-revenue) ### [How Collaborative Field and Store Teams Drive Retail Revenue](https://explore.movista.com/blog/how-collaborative-field-and-store-teams-drive-retail-revenue) [![maximize cross merchandising](https://explore.movista.com/hubfs/Content/Blogs/2025/maximize%20sales%20with%20cross%20merchandising-100.jpg)](https://explore.movista.com/blog/maximize-sales-with-cross-merchandising-excellence) ### [Maximize Sales with Cross-Merchandising Excellence](https://explore.movista.com/blog/maximize-sales-with-cross-merchandising-excellence) [![continuous replenishment](https://explore.movista.com/hubfs/Content/Blogs/2025/continuous%20replenishment-100.jpg)](https://explore.movista.com/blog/continuous-replenishment-the-key-to-seamless-retail-stock-management) ### [Continuous Replenishment: The Key to Seamless Retail Stock Management](https://explore.movista.com/blog/continuous-replenishment-the-key-to-seamless-retail-stock-management) [![streamline store operations for the holiday rush](https://explore.movista.com/hubfs/ecommerce.jpeg)](https://explore.movista.com/blog/how-much-shopping-is-ecommerce-insights-on-retail-trends-in-2025) ### [How Much Shopping is Ecommerce? Insights on Retail Trends in 2025](https://explore.movista.com/blog/how-much-shopping-is-ecommerce-insights-on-retail-trends-in-2025) [![transform sales operations](https://explore.movista.com/hubfs/manage%20sales%20territories-100.jpg)](https://explore.movista.com/blog/transform-sales-operations-how-to-manage-sales-territories-effectively) ### [Transform Sales Operations: How to Manage Sales Territories Effectively](https://explore.movista.com/blog/transform-sales-operations-how-to-manage-sales-territories-effectively) [![How Understanding Consumer Buying Behavior Strengthens Vendor Collaboration](https://explore.movista.com/hubfs/understanding%20consumer%20buying%20behavior%20strengthens%20vendor%20collaboration-100.jpg)](https://explore.movista.com/blog/how-understanding-consumer-buying-behavior-strengthens-vendor-collaboration) ### [How Understanding Consumer Buying Behavior Strengthens Vendor Collaboration](https://explore.movista.com/blog/how-understanding-consumer-buying-behavior-strengthens-vendor-collaboration) [![employee productivity in retail](https://explore.movista.com/hubfs/employee%20productivity-100.jpg)](https://explore.movista.com/blog/5-strategies-to-improve-employee-productivity-in-retail) ### [5 Strategies to Improve Employee Productivity in Retail](https://explore.movista.com/blog/5-strategies-to-improve-employee-productivity-in-retail) [![vulnerability of supply chains](https://explore.movista.com/hubfs/supply%20chain.jpeg)](https://explore.movista.com/blog/the-vulnerability-of-global-supply-chains-lessons-learned-and-the-case-for-localization) ### [The Vulnerability of Global Supply Chains: Lessons Learned and the Case for Localization](https://explore.movista.com/blog/the-vulnerability-of-global-supply-chains-lessons-learned-and-the-case-for-localization) ## featured content ![OSA on-shelf availability](https://explore.movista.com/hubfs/OSA%20on-shelf%20availability-1.png) ## [The Importance of On-Shelf Availability in Retail: Why Keeping Items Stocked is Critical for Competitiveness in 2026](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) Learn why on-shelf availability is critical in today's retail store environment [Read More](https://explore.movista.com/blog/the-importance-of-on-shelf-availability-in-retail-in-2026) Want to learn more? [CHAT WITH OUR TEAM](https://www.movista.com/demo/?utm_campaign=Blog%20and%20Resource%20Tracking&utm_source=blog-post-lower) ## Sign up for our newsletter for information on retail execution [![Movista - Best-in-class Retail Execution](https://explore.movista.com/hubfs/logo-2.png)](https://www.movista.com/) [Privacy Policy](https://www.movista.com/privacy-policy/)